The Soul Practice is an online lifestyle, wellness, & yoga brand. The client is passionate about creating positive changes within herself and the women she works with, who she has deemed her “Wellness Wanderers.” She offers an online membership that offers regular yoga & meditation classes. In addition to traditional yoga & wellness services, The Soul Practice offers wellness-based grief healing. This service allows the owner to position herself uniquely from her competitors in her market. For this client, I collaborated with my co-worker, Alix Johnson, to create a logo suite featuring a hand-drawn image of two women created by Alix. The logo was then worked into a brand that was natural, feminine, and soulful.
