The Peace Region Energy show is the rebranded name for the former Peace Region Petroleum show. The tradeshow decided to rebrand itself when they decided to incorporate other energy sectors into the event. Their goal was to create a brand that would represent the future of energy production in the region. Shifting away from the perspective of “dirty oil” and focusing on the ways energy production can be environmentally friendly while utilizing natural resources. The brand features natural elements throughout that represent the various energy sectors.